Goals and Objectives for Sport Management

Students earning a degree in sport management at Husson University are prepared for careers in the sport industry through gaining knowledge in core competency areas. The sport management curriculum emphasizes the common professional components outlined by the Commission on Sport Management Accreditation. (June 2010)

1. Behavioral Dimensions in Sport. Our graduates will be able to:
1.1. identify and understand the factors that shape sport in a culture;
1.2. explain how sport mirrors society;
1.3. analyze why sport is a business and how it is a catalysts for growth;
1.4. describe how sport is a medium for integrating gender issues, ethnic, religious, and disabilities interests; and
1.5. describe sport management and the evolution this discipline as a profession.

2. Management and Organizational Skills in Sport. Our graduates will be able to:
2.1. define and understand management and organization;
2.2. describe and demonstrate the skills necessary in the management of an organization;
2.3. apply the functions of planning, organizing, leading, and evaluating to a variety of sport organizations;
2.4. demonstrate the concepts of strategic planning and resource allocation; and
2.5. demonstrate effective knowledge of leadership theory and application.

3. Ethics in Sport Management. Our graduates will be able to:
3.1. distinguish between the concepts of morality and ethics;
3.2. describe ethical theories;
3.3. explain the effects personal ethics have on an organization; and
3.4. apply personal ethics and ethical theory to issues in the business of sport.

4. Marketing and Communications in Sport. Our graduates will be able to:
4.1. apply fundamental marketing concepts to the sport industry;
4.2. describe and apply the concepts of a sport marketing planning model;
4.3. differentiate between interpersonal and mass communication; and
4.4. differentiate between marketing and public relations.

5. Economics and Finance in Sport. Our graduates will be able to:
5.1. explain how an economic system works balancing the needs of producers and consumers;
5.2. construct and analyze a demand curve, a supply curve, and a market equilibrium curve and understand how these shift in response to pricing and utility of a product or service;
5.3. communicate and demonstrate the steps needed in developing an organizational budget;
5.4. demonstrate how accounting procedures may be used as a tool in finance; and
5.5. develop a budget by generating income strategies and allocating resources.

6. Legal Aspects of Sport. Our graduates will be able to:
6.1. identify and apply various areas of law to the sport industry;
6.2. describe the court system and how legal issues are decided;
6.3. list and explain the principles of tort liability, especially in the area of negligence;
6.4. demonstrate the ability to design appropriate measures to reduce and organizations exposure to legal risk;
6.5. describe how constitutional law affects the sport industry; and
6.6. describe and analyze sex discrimination issues and laws.

7. Governance in Sport. Our graduates will be able to:
7.1. list and describe the various agencies and their functions that govern sport;
7.2. explain the governing powers each agency has assumed and how their power is derived;
7.3. describe the effect governmental agencies have on the roles of sport governing bodies;
7.4. understand the social, legal, ethical, economic, political, and educational impact of sport organizational polices; and
7.5. recognize policy components and processes in sport governing bodies.

8. Internships/Field Experience in Sport Management. Our graduates will be able to:
8.1.1. perform the duties of a practicing sport management professional; and
8.1.2. successfully engage as a professional in the sport industry.